Waste Reduction Group

Waste is an unavoidable byproduct of business operations, but what happens next makes all the difference. While landfilling may seem like the simplest solution, it comes with severe environmental consequences. Recycling is a far better option, but it often comes with challenges like contamination, complex sorting systems, and added disposal costs. Even when done right, recycling faces limitations such as fluctuating market demand and quality degradation. So, how can businesses make a real impact in waste reduction? The solution requires better waste management strategies, custom collection methods, improved sorting systems, and viable landfill alternatives.

That’s where Waste Reduction Group (WRG) comes in. With over 25 years of experience in recycling and waste management, WRG offers a one-stop-shop for custom, end-to-end solutions that makes it easy for companies to recycle most of their generated waste. Guided by a simple philosophy of “recycle more, waste less,” it helps businesses seamlessly integrate recycling without added operational complexity or significant cost increases. Leveraging strategic relationships and a highly specialized fleet, the company aims to make recycling as cost-effective as waste disposal—and at times even cheaper. “We have the relationships, tools, and expertise to solve every waste problem. We look at each customer individually to design a system that works best for them, then maximize their impact on recycling and sustainability,” says Chris Hopper, VP of Growth and Finance at WRG.

What sets WRG apart is its relentless commitment to transparency and accountability - across every aspect of the organization. Unlike most others in the industry, the company ensures all materials end up in the right place. This steadfast commitment to responsible waste management has earned the trust of organizations that value sustainability - including long-time client, the University of Toronto, which has been recognized as the Most Sustainable University in the World for two consecutive years.

WRG offers a comprehensive range of waste management and recycling services, including customized collection and proper disposal, regulated waste audits, waste and recycling product sales, and industrial-strength mobile power washing and cleaning services.

WRG’s core service includes the collection and disposal of all waste and recycling materials—from landfill waste to recyclables like paper, cardboard, bottles, cans, scrap metal, and wood. Using specialized trucks, WRG ensures that materials are transported to proper material recovery facilities. The company also supplies waste and recycling equipment, advising clients on the best bins, totes, and machinery for their facility needs.

For the past 20 years, the company has conducted provincially regulated waste audits in Ontario, along with conducting many audits across Canada and the US, to analyze waste generation streams, diversion rates, and potential system improvements. These audits result in detailed and actionable reports, along with waste reduction work plans that help clients enhance their recycling efforts.

Additionally, it’s specialized services include a mobile, industrial-grade power washing unit equipped with the latest technology to bring professional-grade cleaning directly to clients’ doorsteps.

In a glowing testimonial, Brad Nickel, Manager of Facilities at BlackBerry, highlights the impact of WRG: “For the past several years, Waste Reduction Group has helped us create and implement custom recycling and diversion programs through facility audits, collection, and reporting.”

As a trusted resource for recycling expertise, WRG has developed Waste Wise AI to help customers and the general public determine where to properly dispose of various materials. The innovative initiative reinforces its commitment to providing value and demonstrating leadership in the industry.

At its core, WRG cares deeply about doing things the right way. The company ensures that clients’ materials are handled responsibly and kept out of landfills whenever possible, reflecting its passion for sustainability. Every employee is motivated by this dedication and driven by a shared purpose: to contribute to a more sustainable planet. The company embraces problem-solving for customers as both a business challenge and part of their larger mission.

Rather than following sustainability trends, WRG operates with an intrinsic commitment to meaningful recycling initiatives and environmental responsibility. This mindset influences daily operations, shapes the culture of the team, and attracts individuals who share these values—leading to long-term employee retention and vast expertise within the company.

With a leadership team that has dedicated their careers to sustainability, WRG brings a combined 75 years of experience in recycling and waste management. As a trusted industry leader, the company remains focused on keeping valuable resources in circulation and out of landfills—helping businesses reduce waste while making a meaningful impact on the planet.