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Just Health Collective has been recognized by Environmental Business Review as "Featured Vendors (January-March) - 2022" based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Environmental Business Review research and editorial team based on insights from an interview with Duane Elliott Reynolds, Founder & CEO.

Just Health Collective

The Way Forward to a Diverse, Equitable, and Inclusive Healthcare Space
Just Health Collective
Duane Elliott Reynolds, Just Health Collective | Environmental Business Review | Featured Vendors (January-March)Duane Elliott Reynolds, Founder & CEO

In the healthcare industry, providers and institutions are experiencing a growing responsibility to improve their Diversity, Equity, and Inclusion (DEI) policies to be culturally responsive to different communities. By understanding how DEI affects both patients and employees, healthcare institutions can enhance their workspace culture while providing more equitable and just care for their communities. Effective DEI efforts improve communication, increase patient satisfaction, and ultimately deliver higher-quality, lower cost healthcare services. Also, an inclusive mindset toward people belonging to diverse backgrounds—culture, ethnicity, socioeconomic, and others—enables organizations to retain a workforce that’s representative of their patient population.

However, bolstering sound healthcare equity and DEI efforts can be tricky. Even today, the lack of strategic vision restricts some organizations from building a diverse workforce. Further, the absence of appropriate leadership and resources block necessary transformations within an organization. To put an effective DEI and health equity program into place, institutions need to connect relevant tactics and capabilities to organizational strategy.

But what measures should organizations undertake to embrace the concepts of health equity and belonging?

Just Health Collective has the answer.“Our company has facilitated collaborations with multi-sector partners to help organizations understand and create transformative health equity and belonging strategies to advance behavioral changes within their environment,” says Duane Elliott Reynolds, Founder and CEO, Just Health Collective.

We’re here to help build a just healthcare system that is fair, impartial and representative of its community — giving employees a sense of inclusiveness, consumers a sense of trust and everyone the opportunity to achieve good health.


Just Health Collective provides a comprehensive suite of services that allows organizations across the healthcare ecosystem to scale and measure health equity and belonging performance. Through advisory services, training, coaching and a digital engagement community Just Health Collective helps their clients assess, develop roadmaps and implement sustainable change. Just Health Collective realizes that transformation requires equity-grounded leadership skills and through proprietary assessment tools and coaching, they help leaders identify, understand, and overcome inclusive leadership gaps. “We also provide digital and programmatic content,
allowing participants to get hands-on experience and latest knowledge to enhance their skillsets and address health equity and belonging issues in their respective institutions,” says Reynolds.

Just Health Collective prides itself on being a partner for the long haul. Through their premier digital engagement, the Just Health Collective Village, they create and maintain an online environment where interested professionals can network, learn, develop, and accelerate their knowledge. “We take a nuanced approach in curating different health equity and DEI topics based on the specific requirements of our clients,” adds Reynolds.

Powered by its competitive offerings, the company has gleaned numerous successful partnerships. For instance, a healthcare tech company approached Just Health Collective, requesting assistance in understanding whether their launched and planned products were diverse and inclusive in nature. In response, the company completed a health equity and belonging audit to objectively evaluate inclusivity and accessibility of their products, identify gaps, and provide recommendations. It enhanced the client’s products to be more reflective and culturally nuanced. Just Health Collective also recently provided training to a multi-hospital health system’s senior leadership team on the topics of anti-racism and social justice to achieve health equity. The training was the beginning of a multi-year engagement to assess, develop strategy and advise their new leader for health equity, experience and inclusion.

Needless to say, Just Health Collective has successfully driven large-scale change initiatives, healthcare operations, and organizational development. The upcoming years will see to the organization grow in terms of people, content resources, and partnerships allowing participants to gain the latest information and expertise in thought leadership. “Our vision is to create a liberated healthcare system free of bias, discrimination and disparities resulting in equitable health for all,” concludes Reynolds.

Featured Vendors (January-March) - 2022

Company : Just Health Collective

Headquarters :

Atlanta, GA
Management
Duane Elliott Reynolds, Founder & CEO
Environmental Business Review

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