NOVEMBER 2024ENVIRONMENTAL BUSINESS REVIEW8 OPINIONIN MYCreating sustainable packaging solutions requires a nuanced and comprehensive approach ­ meaning that one-size-fits-all solutions often fall short. Sustainability isn't just a catchphrase; it's part of a complex reality. That's why taking a holistic approach is key to driving sustainable packaging solutions.Driving Holistic Sustainable Packaging SolutionsTrue sustainability in packaging necessitates a holistic understanding of its lifecycle, from creation to disposal. By starting with a brand's packaging requirements & sustainability goals, you can create a best-fit packaging solution and further optimize it for sustainability. Working cross-functionally, such as across design, engineering, and manufacturing departments, ensures that sustainability seamlessly integrates with technical functionality, usability, and visually appealing design.Whether it's optimizing for e-commerce channels or designing for optimal recyclability, it is crucial to consider how a package impacts and is DRIVING HOLISTIC SUSTAINABLE PACKAGING SOLUTIONSBy Martin Rathgeber, Director of Engineering, Berlin Packaging- Studio One ElevenMartin Rathgeber
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